In the timeshare and fractional industry, Perspective Magazine is regarded as the most read independent monthly publication. As the industry is faced with the challenges of low sales and an increasing number of owners planning to get out of their timeshares, such publication provides useful and up-to-date information regarding timeshare ownership to the intended stakeholders. Recently, it was announced that a new version would be launched at the ARDA Convention & Expo in Las Vegas that would be dedicated to the USA, Canada, Mexico & Caribbean markets.
There are more than 2,500 attending industry professionals who received the new version of Perspective Magazine in their delegate bags and were also able to visit the publication’s booth in the Expo hall throughout the three-day event.
According to its CEO Paul Mattimoe, by combining pre-launch and the convention, they’ve taken on 14 new advertisers in less than eight weeks, most of which range from 3 to 12 month campaigns. He added that there were also many others at the Las Vegas event who thanked them for creating this new version and were looking forward to becoming future clients once new budgets were approved.
Meanwhile, Perspective Magazine North America launched with a print and online reach of nearly 13,000 registered users. Thus, it became the largest independent monthly trade publication in the region and although plans are already in place to extend that lead significantly further over the course of the rest of 2010.
These days, although the economy is slowly recovering, a considerable number of owners still try to get rid of their timeshares. But with publication like the Perspective Magazine, the plights of such owners can be alleviated by providing relevant information regarding the timeshare ownership. In so doing also, this publication serves to attract more consumers to opt for timeshares as a way to vacation.