As we can see today, timeshare companies are hurting as much as any business. Since the economic crisis broke out, it has produced a record number of timeshare foreclosures and the owners getting out of their timeshares increase dramatically. However, the key players in this industry are doing their best efforts to revive the once considered lucrative industry. One of these efforts is through extensive marketing.
Recently, the Perspective Magazine, the leading shared ownership magazine, secured media sponsorship deals with 18 major conventions and events around the world every year. It has also announced that 11 new companies have selected the timeshare and fractional ownership publication for marketing campaigns. The magazine also added that the deals had been secured since the news broke of the launch of Perspective Magazine North America, which will be introduced in both online and print forms later this month.
Within seven days of the first announcement, the 11 firms bought advertising and advertorial packages. It will be officially distributed via delegate registration bags to all attendees at the American Resort Development Association (ARDA) Convention in Las Vegas.
The Perspective Magazine believes that the first print issue which will focus on timeshare and fractional ownership issues within the US, Canada, Mexico and Caribbean regions, will see a launch circulation of over 7,000 subscribers. Moreover, it expects that the Perspective Magazine North America will be the biggest monthly publication for the timeshare and fractional ownership sectors in the US.
Due to the economic condition during the last two years, many owners are trying to get rid of their timeshares. Some of them even hire a timeshare transfer company such as the Transfer Smart just to get rid of it. But as this year is already showing signs of a recovering economy, it will take a while for the timeshare industry to attract more consumers and one of the ways to do it is through active advertising campaigns like that of the Perspective Magazine.