While suffering from low sales and many owners getting out of their timeshares, it seems that the timeshare industry needs extensive promotions and advertising to attract consumers this year. One of the methods to advertize is through the internet and recently one publisher of timeshare and shared ownership online magazine the Trades Publishing Company, has joined forces with 6 Dimensions Consulting (6DC), an operations and technology consulting firm providing mobile content. The said company is the publisher of online magazine Resort Trades.
According to 6DC co-owner Jay Edmonson, their first project with The Trades have been engaged to create mobile sites for their timeshare industry online newspaper, www.ResortTrades.com, and the online news-and-social media site for the resort management segment of the vacation ownership industry, www.AskMandO.com.
Edmonton’s wife and partner Dora also added that there will be other, additional activities in which their two companies will be cooperating to provide industry professionals with the latest advances in marketing and communication technology.
On the other hand, the Trades’ managing director David Kerr said that 6DC’s ‘Everything Mobile’ services appealed to them because they were the only resource in the resort industry to provide advanced applications of this type. He added that they are looking at 2010 as the beginning of an entirely new and exciting era for them.
This year, it shows that there are still many owners trying to get out of their timeshares. Some of these owners even hire a timeshare transfer company such as the Transfer Smart just to get rid of such property. To battle this and to improve the timeshare industry in general is for the major players to extend their advertising methods and one of the effective and efficient advertising methods today is through the internet. In this way, it is capable of extending to a wider audience and eventually turns them into consumers.