In the vacation accommodation industry, big timeshare exchange companies like RCI plays an important role. It has been at the forefront of the timeshare exchange industry for 35 years. And recently, to make exchanging holidays for its members quicker, easier, and safer, it launched a new website which features design by Penquin.
PenQuin International is a complete advertising and marketing solutions company which focus on developing and implementing unique, cost effective solutions tailored to meet our client's strategic marketing and advertising objectives. According to Maria Vieira, Marketing Director Group RCI Africa, RCI members are revealing in the fact that they have a platform that is a more complete solution when planning and booking a holiday. RCI is extremely pleased with the end result of its new website. In developing RCI's website, they looked for an interactive creative partner that could understand their business and apply creative to meet ease of use for their members and PenQuin delivers on that.
This new website is aesthetically enticing which comprises bright designs, detailed pictures and crisp, clean colors. This is also combined with easy to use functionality and live searches, ensuring that users get the most of all RCI has to offer. As a result, the new site offers users a more enjoyable experience from the moment they start browsing.
For the past few years, the timeshare industry has been challenged by the economic downturn along with the many owners who are trying to get out of their timeshares. But this year, the industry is already on its way to recovery and many companies came up with new innovations and ideas aiming to attract more consumers. One of such innovation is from RCI’s new website designed by Penquin.