With the many owners today who are trying to get out of their timeshares along with the negative perception of the consumers with such properties, timeshare operators are on their extensive advertising campaign to attract the consumers. Recently, Eurostar’s latest TV ad campaign created around the concept “exploring is beautiful,” captures the romance of train travel in an unexpected way.The ad is like a short dreamy film which has an almost modern, magical Alice in Wonderland quality to it with a little girl strolls through her city park zoo, talking to the animals and trying to get them to talk back to her, until it fades to the tagline “Eurostar: Exploring Is Beautiful – Connecting You To Provence, Cologne and more...”
This is the Eurostar’s first TV commercial in three years. Despite the much publicized trouble with some trains last December, the company has seen a steady rise in passengers this year. Many consumers are opting for train travel to “short-haul” destinations as a safeguard against volcanic ash cancellations, airline or air traffic controller strikes, all of which have been wildcards that disrupted holidays this year.
With so many luxury brand hotels and self-catering city apartments today like Hilton, Wyndham and the Four Seasons now available as part of the timeshare holiday experience, getting away to explore one of Europe’s beautiful cities has never been easier. With a growing number of timeshare and vacation resorts in regions like French Alps and the south of France, Eurostar’s European network is becoming a viable alternative to air travel, assuming you have some time to spare.
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